Shop Coiffure : the franchise concept

Shop Coiffure is a shop concept where professionals and private individuals can find products related to hairdressing and aesthetic job. We presented the portrait of its creator, Brice Mazzoleni - see Saga Brice Mazzoleni shop Coiffure contractor- here we'll explain what the concept is about.

First network in France to sell products related to beauty, Shop Coiffure seized the opportunity to revolutionize consumers needs and behaviour, summing it up in the do it yourself. The concept is reflected in 67 shops and can be presented as such : Shop Coiffure is a corner distributor that makes products easily accessible to experts and private individuals. If you go to one of these shops, you'll be welcomed warmly and a qualified personal will advise you wisely, as they are regularly and internally trained and by the entire referenced brands.   You can find a wide range of products from the brands Wella, Schwarzkopf, Eugène Perma, l’Oréal Professional for example. For the aesthetic you can find the Peggy Sage brand and for the exclusive brands there are, among others, Azzo Professional and Shop Line. The locals are classified according to three sizes -small /medium/ large- from 70 to 200 m2. The sites are situated in retail parks, city centres or shopping centres, in every city or metropolitan area in France of at least 50000 inhabitants. To optimize notoriety and costumers recruitment, the group uses marketing and communication tools available nowadays, like Internet and other social networks. Advertising campaigns of international scale are also use for inevitable events of the calender – colour collections, the sales, mothers' day...   The development goal is to reach 150 retail outlets in France by 2015 said Imen Kadidi, network manager. To do so, the brand is searching for motivated candidates. Our franchisees are mainly former hairdressers, who want to change work while using their skills. In deed, Shop Coiffure's products are not sold in big distribution channels. The first condition to join the network is to be sensible to the products, to be passionate about advising costumers and to enjoy commercial relationship.   No to forget that this concept was imagined by a man,

Brice Mazzoleni, who is above all passionate about advising and costumers support.   After our next rendezvous with Shop Coiffure, we'll give you informations on how to become a group franchisee.   Christine Margossian for LiveCoiffure.com