Yes, every year we have that same thought: already Christmas ! Time of gifts, chocolates, and amazing suppers. The Christmas songs already resonate in the shops, the decorations are appearing everywhere, and very soon the first Santa Claus will make their appearance here and there.
And while the children are writing their letters to SANTA CLAUS, the mothers are thinking about their outfits and their hairstyles.
Some will say: « Yes but the celebrations are not as great as they were. People don't style their air anymore and don't think about their clothes anymore. They spend the celebrations in tracksuit, slippers Mickey, reheat frozen dishes while drinking Coca Cola, they stuff themselves with Mon Chéri and leave at the foot of the plastic Christmas tree gifts without wrapping ordered on the internet ».
All of that is of course a caricature, even if, we have to admit it, codes haves changed. But as always,, you must ADPAT yourself and be ready right now. That's THE moment !
Here some tips so that this important period will be a success:
1. Be ready with your orders of products so you don't miss anything and you can honor any kind of services.
2. Rely on the elegance of your salons and your teams now, without waiting for the Christmas day to do it. That's true for the dress code but even more for the hairstyle and the make-up which will be even more sophisticated than usual, different from one day to another. That the best way to attract people and to seduce the clients. That's what we call the mirror effect.
3. Have a good organization. Indeed, work during the celebrations of the end of the year is more and more concentrated in a reduced period. So, your first challenge is to optimize your organization
a. Try to ventilate the technical services before the celebrations in order to focus on the shampoos, haircuts and blow dries during the last days before Christmas Eve New year's Eve especially Christmas Eve.
b. Recommend men (who generally don't like very much to wait ) to avoid the rush of the celebrations and to come during the month: this will save you time for more women services at the moment of the « great rush », without losing the man turnover.
c. Everyone has their role and are ready to accelerate the rhythm: no way to work at different rhythms during that strategic period. The biggest availability is necessary.
d. Increase the working hours as celebration approach to receive clients as many as possible. And don't forget to make it known…
4. Propose as many services as possible, more than ever :
a. Technical services
b. Hairstyles: don't forget to always propose chignons or ties for example, even for your youngest clients.
c. Products, the material and the accessories you sell: reference the Christmas offers of the providers and display them well to seduce your clients. Presented under a gift wrapping like glassine paper, your end the year offers will have more impact.
5. Systematically propose an appointment for the next celebration
6. Put in place a bonus to incite your colleague to achieve a turnover objective or a defined productivity for that important period of the year.
7. Be cheerful and have a festive spirit. Work in a good ambiance and indulge yourself!
Christmas, that's now ! Good business.
Cyrille Hassam
For your individual business coaching
EDEN ROC CONSEIL – cyrille.hassam@sfr.fr
See also
