Autumn Winter 2015-16 : Tendency white hair

The grey hair, this is the great tendency of the moment. On the catwalks or in your daily life, this is an asset which means style, modernity, elegance and self confidence. You decided to accept your hair which became naturally grey or you decided to bleach it, here how to wear it the best way.

Christine Margossian

You are back from holidays, you know very well about the action of the melanin which gives you a tanned skin after being in the sun. Regarding the hair, it is the same, it has its own natural color thanks to that melanin.

But the older we get and the less we produce it which explains the grey hair. Having grey hair is then normal and accepting it is likely to be the great movement of that season. This is not surprising as the statistics assert that the 60-and-older consumers spent in 2010 about 8 billion Euros all over the world and by 2020 this figure is likely to reach 15 billion Euros.

So yes, this is the senior market, their grey hair, their wrinkles and let's create future marketing products with for example :

The house Céline and its American muse Joan Didion, MAC with the fashion icon and business woman Iris Apfel, aged 90 years old, the must of the CNN Anderson Cooper or even the ex porno gay actor/writer and today model for the agency Success Models Paris Aiden Shaw. The French agency Master Models opened a category dedicated to the silver sector. In its casting the Silver Fox represent perfectly the seniors of today. They are impeccable, healthy, active and they don’t see themselves isolated from the rest of the society.

The beginning of a new inspiring movement ? The White Power.

Visual pictures of the couple: New collection autumn-winter 2015 Thierry Lothmann

ACKNOWLEDGMENTS:
New Autumn-Winter 2015 Thierry Lothmann
New Fall-Winter 2015 Shades of Grey Faretra Jean-Michel
New Fall-Winter 2015 Silver Glory Schwarzkopf Professional
New Autumn-Winter 2015 Jean Claude Biguine