CUT Adopters : first hairdressing digital actor for general public

After the sale of products and professional tools to general public, the know-how is now accessible to all. This is the promise of a training platform which is addressed to the housewife in search of self-cutting ! Zoom info.

Christine Margossian

The spirit CUT Adopters ? Being together, helping each other, sharing, learning and having fun. The last word draws our attention because according to a study drawn up for the world leader in beauty, indeed, fun disappeared in the hairdressing salons. The desertion of the salons, the lack of skills led some visionaries to regain the hairdressing market with the do it yourself.

From the moment the general public is given the products, the tools, now they have the instructions with haircut videos...made by a professional. The step by step is clear and we are even surprised to find some haircut techniques seen on the biggest stages during hairdressing shows. See the teaching of the layered haircut with ponytail after the hair tie…shaking the Carrousel du Louvre… the experts got it !

But what is it exactly ?

Cut Adopters compares the hairdressing step by step with the user manual of the IKEA furniture...questioning what follows : What would your interior look like if you never dared to assemble IKEA furniture ? From there, doing the same for all the family heads, there was just one step in March 2015 ! Thanks to the birth of the first online hairdressing salon.

On www.cutadopters.com, the general public can now have access for the first time to quality videos showing haircut techniques designed by professional hairdressers and for laypersons. Each haircut video can be seen as many times as you want for less than 5 €. A strong argument in time of crisis for all those who come less to the salons or those who cut their hair themselves with results that can be sometimes…terrible ! The whole family can be styled by the new master hairdresser of the house, dad, mum or the good talented friend.

The principle of the founder, Florence Bost : The “doing together”, a founding dimension : Nowadays, the do it yourself and the collaboration, are fundamental values which touches our society and impact our way of consuming. CUT Adopters wants to transform the hairdressing experience integrating its strong values.