Dessange democratizes its expertise in Cannes with the Hair Capsule

The sixty-sixth Cannes Festival edition will take place from the 15^th to the 26^th of May. This is the opportunity for Dessange to make celebrities more attractive as it has been doing for twenty-five years now, as the official and exclusive hairdresser partner. This year the group also want to democratize its beauty services. To do so, they'll present the incredible Hair capsule. Discovery.  

Twenty-five years ago, it was said that Jacques Dessange, who was present at the Cannes Festival with his friends Brigitte bardot, realized that celebrities' hair were barely done.

Mister Dessange had the idea to take care of these ladies beauty and became the event official partner !
Celebrities are faithful to the great house – which historical address is avenue Franklin Roosevelt in Paris- and also in Cannes to go up the red carpet.

There is a great novelty this year. Dessange wants to democratize its beauty services to the general public. To do so, an incredible bus was customized in a cinema dressing room and it proposes hairstyles, its name is Hair Capsule. Parked during twelve hours at the corner of Hennessy street and boulevard de la Croisette, near Carlton.
The setting is perfect for clients to play the stars and as for the latter, the hairdressing service will be offered. Only props to buy is the Headband Riviera created for the Festival. Equipped with three rows of fifty strass or so, it will make you sparkle.
The price : 38€. It is also the opportunity to try one of the four fashions decoded by the artistic director of the brand, Eduardo Sanchez.

The hairstyles who win hands down are :

• Plaqué Arty, hair loose and hair stick on the top of the head around the parting or on the side.

• A bun Twist Again, romantic bun

• Audrey Hepburn's bun

• A bun stick with a boyish hair cut

So, you will be able to try and find the star look that suits you best !    

Liloo Sevan pour LiveCoiffure.com