Eva Green Egérie L'Oréal Professionnel - crédit photo Nico
Great tendency of the great brands for a few years, the strategic choice of a muse who becomes the face of several launchings. For the year 2015 l’Oréal Professionnel chose as world ambassador, the French actress Eva Green.
Christine Margossian
At the age of 34 Eva Green becomes the world muse of the division L'Oréal Professionnel which proposed products and hair materials in sale in the hairdressing salons. Via a mystery video, the multinational company reveals the face of the daughter of Marlène Jobert. Diaphanous complexion, green eyes and dark brown hair, the tone is given for the first campaign which presents the new hairdressing products of Tecni.ART Wet Domination, available in the salons from March 2015.
Inspired by the explosion of styles wet during the fashion shows and on the red carpets: from vinyl look to wet au chignon swimming pool effect or even a double texture effect, wet roots and dry ends. Two textures for a wet effect - a flexible jelly, Extreme Splash and shiny spray, Shower Shine -
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