Hair care revolution : launch of PRO FIBER by l’Oréal Professionnel

The Division Produits Professionels France presented in February its first edition of "the academy of the beauty experts" at the 14 rue Royale in Paris. It is was the opportunity to gather during two days journalists, bloggers and leader clients in the profession to discover the great launches of the year. Let’s discover the innovation 2015 : Pro Fiber. Zoom on that haircare revolution.

Christine Margossian  

At the Grand Palais, in the Courbe gallery, l’Oréal Professionnel celebrated and presented to the international media its haircare revolution : The range Pro Fiber. Products distributed exclusively in hairdressing salons in partnership with the brand. This was an occasion to appreciate also the presence of the international spokesman of the year 2015 Eva Green.
 

What is that revolution ?

PRO FIBER is the first range of lasting repairing products, initiated in a hairdressing salon and reactivatable at home up to six weeks. It required a fifteen-year search and 15 patents for that launch of new hair care products.
And for good reason : Repairing the damaged hair is one of the biggest women’s concerns in regard to hair care products. This expectation concerns 58% of women. Thanks to its researches, l’Oréal Professionnel highlighted three hair damage stages.

• STAGE 1 : Only the cuticle is touched

• STAGE 2 : The cuticle and the cortex are touched

• STAGE 3 : The cuticle and the cortex are very damaged
 

With a cartography of the damaged hair, the world leader in cosmetics developed a new technology of professional hair care products in hairdressing salons and at home according to three levels of the fiber damage with three complete ranges offering a unique performance. And after many years of research the most advanced technology was designed : The molecular complex APTYL 100 (= AMINOSILANE + CATIONIC POLYMER).
 

The reparation starts in a salon with a diagnostic of the hairdresser who will identify the damage stage of your hair then will advice you the adapted range. The haircare protocol starts with the application of the mask Regenerate Pro Fiber containing the technology Aptyl 100. Then the choice of the product according to the damage level of your hair.
 

There is no reason anymore to bear hair damaged by many mechanical or chemical manipulations.