Hair: year 2015

In search of natural…

The tendency to remember is that women expect natural hairstyles, hair colors. In the eighties, you had to look for the only person without a perm in the street, nowadays this service has disappeared. The same thing happened with the light effects. The highlights are disappearing to be replaced by tie & dye, bronde, dark effect and other color tastes. The chic of the hair color nowadays is to have nuanced hair in a natural way ! And there you can see the talent of the colorists.

Regarding the hairstyle, the wavy effect, beach effect, tousled and wet effects are the It of the moment. This confirms again the natural aspect of the hairstyle. Nobody wants to show they’ve been to a hairdressing salon. Paradoxical phenomenon for the hairdressers but they have to adapt themselves to the consumers’ expectations.

The visagiste haircolor

The hair contouring is the revolutionary hair color of the year. Same principle as makeup, it consists in positioning the color shades, dark or light, according to what you want to highlight or hide on your face. The principle is not new but exploited by the marketing, Instagram and other social networks, this creates the buzz !
The advantage is to highlight the observation work of a hairdresser for a tailor made hair color proposition.

The barbers

The powerful comeback of the hipsters updated the beard and the barber’s work in general. We can even talk about the work special men.
After years of mix salons, the specialists disappeared and with them, the haircut and shaving techniques. The re-implantation of male zone in the salons with armchairs and specific services are very popular at the moment.

The salon in digital era

A tendency promoted by the providers to the clients hairdressers. They are not all keen of technology but they will have to use it if they want to develop themselves. Indeed, some franchisers or groups give the tone.
E-boutique, tablets in every space, selfies before – after, everything is done to modernize the concept, the design of the hairdressing salons.

Hair cares

In that regard, the revolution is also on. The body and face anti-aging products are part of our habits, the hair also have their lifting now !
Giving a new youth to the hair fiber, repairing, reconstructing, enhancing, are the promises of the new care products for the professionals and the clients. The products are rich in hyaluronic acid and keratin.
Other revolution : Pro Fiber by l’Oréal Professionnel. First hair care able to penetrate in the cortex of the hair for a long term effect !