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Hairdressers against AIDS 2015
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For several years, each 1st December is an opportunity, in the collaborating hairdressing salons of the brand l’Oréal Professionnel, to spend that day exchanging, communicating, informing with documents about the AIDS’ dangers. Quid 1st December 2015 ?
Christine Margossian -
After having created duos of spokespersons with famous hairdressers and their famous clients, the action of information about AIDS organized by the world leader in cosmetics gets organized with the salons’ clients.
Hairdresser against AIDS becomes digital to raise awareness among more people. The campaign 2015 remains on a symbolic gesture spread via the social networks with the hashtag #couponscourtauSIDA #cutAIDSshort. The hairdressers are invited to take selfie, alone, with their colleagues or their clients reproducing this gesture with the ephemeral tattoo. These pictures will be posted on the Instagram page Hairdressers against AIDS created for that purpose.
This year for the first time, a fund raising campaign for the research against AIDS will be launched. Objective : financing the work of the laboratory of the professor Michaela Müller-Trutwin at the Institut Pasteur. To make a donation, nothing easier: you just have to go on the platform, bit.ly/cutAIDSshort which will refund the donations directly to the Institut Pasteur.
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