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Jeremy Scott gives the tone with his new collection ‘BEAUTIFUL TRASH’
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Eugene Souleiman , Wella Professionals hairdresser cabin realized extravagant hairstyles on parade directed by the designer during Jéremy Scott Fashions Week in New York.
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The Backstory:
Taking inspiration from the heroine ofJohn Waters’ iconic film ‘Hairspray’, Tracy Turnblatt, and the bouffant-haired beauties of bands like The Supremes, The B-52s and The Go-Gos, ‘the bigger the better’ was the clear directive for the hair look at Jeremy Scott’s SS16 NYFW collection.
“Jeremy isn’t just a designer – he’s a star with a huge fan base that thrives on the drama, creativity and tongue-in-cheek humour of his work.” said Eugene. “He loves extremes and this is the biggest venue he’s ever shown in, so we needed the hair to reflect that scale and deliver high drama on the runway.”
“Building on the late-50s-meets-80s Americana influence that Jeremy loves, we created a caricature of that classic John Waters look, with masses of graphic, structured volume at the roots, set off by incredibly soft and bouncy movement through the lengths. It’s trashy and totally over-the-top, but really beautiful at the same time.”
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The Key Technique:
Building in high octane volume at the base is the key to creating this look, explains Eugene… “To get volume on this scale you need to create the texture of over-processed hair as this holds its structure much better. Start by prepping the hair with a 50/50 mixture of EIMI Root Shoot and EIMI Sugar Lift and set it in large pin curls before over-drying it – it’s crucial that you get absolutely all of the moisture out of the hair in order to create volume that holds its shape but still has plenty of elasticity and movement.”
Once the hair was set, the curls were brushed through and back-combed in small sections all the way around, including a gravity-defying bouffant at the crown. The front section was centre-parted to frame the face and the look was finished with masses of EIMI Stay Firm hairspray.
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Jeremy Scott - SS16 NYFW collection
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About EIMI: With a comprehensive line-up of 31 styling products, EIMI from Wella Professionals is the first word in styling. A celebration of self-expression, EIMI empowers you with the tools and techniques to interpret the global trends emerging at Fashion Week SS16. With EIMI you can harness the inspiring creativity and unparalleled craftsmanship of Wella’s global stylists to master the language of style and individuality. Contact your local SMO for further information on the full EIMI line-up.
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Backstage @ Jeremy Scott’s SS16 collection, avec Eugene Souleiman, Global Creative Director, Wella Professionals
Crédit information : Coiffures, Eugene Souleiman, Wella Professionals Global Creative Director of Care & Styling
Wella Professionals est disponible dans les salons Wella du monde entier.
For further information visit: www.wella.com -
High Octane Volume Hair How- To - Wella Professionals Backstage at Jeremy Scott SS16
