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The 15th February 2013, and after a suspense worthy of great films, the Kérastase brand finally reveal the name of its new muse. Kate Moss, 39 years old model with a sulphurous past, now represent the face of the new " Styling " Kérastase range.
Since its creation in 1964 by L’Oréal Paris, the brand has imposed itself in the hair care market as a luxurious and glamorous brand. Kate Moss seems to be perfect to represent the " Hairdressing Couture " line, a " Styling " range that will be brought out in May 2013.
The " Hairdressing Couture " range contained eleven hair products : hair gel, spray, serum and creams. Kérastase propose to women a way to tame their mane while taking care of their hair.
A glamorous making-of
February 15th, after days of advertising videos on Facebook and twitter, Kérastase finally reveals the campaign making-of with Kate Moss as the muse.
Sensual and professional, the twig breaths beauty, thanks to the hair designer
Luigi Murenu
's talent. Kate Moss long blond hair become, thanks to the artist, a golden waterfall. The making-of offers us the opportunity to see the muse first wearing a natural hairstyle and after a most sophisticated one. Brushing wavy, voluminous mane.... after giving her a brush, the Diva goes from being the everyday woman to being the red carpet star.
Sublimated, by Luigi Murenu and by the photograph
Solve Sundsbø, Kate Moss offers to Kérastase a brilliantly launching of their range of products !
Photo Credit: ©Kérastase
Source Marion de Piccoli
Responsable Relations Publiques & Presse France
Kérastase - Shu Uemura Art of Hair - Kéraskin Esthetics
L'Oréal Division Produits Professionnels
14, Rue Royale - 75008 Paris
Laureline Siguret for LiveCoiffure.com
