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Because women's blow-drying habits change over time, new hair care products have to give them new ways to satisfy their demands for results, both for excellent texture and hold. Here are three new arrivals in salons. Zoom on the products.
L’Oréal Professionnel introduces
Nude Touch, a range of three invisible and innovative gel products that guarantee perfect hold thanks to a patented new polymer formula. The styling results and the silky feel are totally natural, with no residue. Use it to emulate looks from the Spring/Summer 2013 runway collections where the inspiration is all about hair texture and makeup that simply speaks: nude
The line features a holding spray, a styling formula, and a mousse for curly hair.
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Natural Finish, a long lasting spray for hair you can style with confidence. €17 for 125ml
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Pure Texture, a formula that gives your hair texture for a blow dry that holds its curves and gives your hair body, softness, and brilliance. €17 for 50ml.
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Soft Curls, an aqua mousse for light and bouncy curls. €17 for 50ml.
These products are available exclusively in L'Oréal Professionnel distributor salons.
Christine Margossian for Livecoiffure.com
