The American company Amika, founded in New York in 2006, is moving into France and chose Paris to introduce itself to the press.
Christine Margossian for LiveCoiffure.com
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The professional hair care products and styling tools it offers combine performance and style. Amika will be selling its products exclusively through Bleu Libellule stores and high-end hair salons.
Amika products are very much in line with the current trend for natural goods.The active running through the range is the Obliphica berry, also known as the Sea Buckthorn berry.
Native to Siberia,
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it is packed with Omegas 3, 6, 9 and above all the much rarer Omega 7, renowned for its ability to boost collagen production.
That’s an attractive promise for capillary fibres, as are the avocado and jojoba oils also included in the list of ingredients. Farewell to artificial colours and sulphates.
The range includes shampoos to protect colour and highlights, balancing shampoos, oil-based treatments and styling tools. The tools available are a digital titanium glide slider, an easy-to-use curler and a hair-dryer in which the combination of infra-red heat and manual ion control turns blow-drying into a hair care complement, especially regarding shine.
All you need to do now is head to a Bleu Libellule store and pick up a few of the products to test the powers of the Sea Buckthorn berry for yourself!
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Produits
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Démonstration
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Test des journalistes
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Cocktail
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