The Autumn/Winter collection 2012/2013 is a marriage between modernism and old style.
Everything comes from an idea, a film, a feeling. Jacques Thill draws his inspiration from both the trend and the photography, the cinema but also from artists like Soulage or Andrée Putman.
He seeks to shift from the elegance in the daily life by giving priority to the eternal.
Polar blond and plain ranges blended with smoothed and crumpled textures which compose the Winter collection 2012-2013.
"Nothing can stop you in the search of appearances …
From the face of the Joconde to the contemporary sylphides, the beauty standards are not the only ones which have changed.
The story of societies and of culture of models with the body of women and men. The story of the beauty and of the fashion marries the story of the softening of the morality, of the changes of the ways of life. The violent explosion of the appearance of peculiar figures, provocative, impatient, women leave a mark in our contemporary period.
For fifteen years, the styling office have grown up in all the industrialized countries. Their objective?
Supporting companies in their processes of creation and helping them to anticipate the great trends of tomorrow so that they can develop the best marketing strategy. At a crossroads: art universe, sociology, marketing and philosophy they detect in all world cities the least harbingers of tendencies. Then they deliver their analysis in the book of tendencies published twice year.
In world short of celebrities, the fashion highlights these signs of social distinction.
Shine, sparkling, fuzziness.
The come-back of the great myths of the classic beauty between the reference “ art deco” and look “héroïnes hitchcockiennes” printed its mark this winter which of a rare elegance.
Logos, distinctive signs and members cards carry the fashion away in a whirl of glitters.
The male beauty, defined in terms of strength and vigor for a long time, evolved also with the social processes and cultural fractures.
The male esthetics, helped by the success of the gay culture, combines now the delicacy with strength, fragility with vigor, « androgynous illusion” in a relation that each gender has with beauty.
Not in the frame, in the average! so where?
Because, in the end, don’t we exist with our luxuriant diversities?
If the reference to the models remains very pregnant, stylization, hairdressing, make-up, range of care, allow everyone to “ invent themselves”.
Jacques Thill
L’Oréal Professionnel hairdresser ambassador
http://www.jacquesthill.com/
