The hairdressing salon: the backstage of a future transformation

It was under the framework of the digital manager of l’Oréal Division Produits Professionnels, Laurence Kerjean, that a hackathon was organized at the beginning of summer. The objective is to support the hairdressers with the passage to the digital era. The salons don’t really make dream women, they like the do it yourself… in short we must enchant again the hairdressing salons as

Laurence Kerjean. said

How to have an appointment, visualize yourself with hair change, in short the topics are given for that competition organized at the school 42 in Paris. School of computing to finance by the millionaire Xavier Niel. A hundred of developers and designers work during one day on the universe of hairdressing of tomorrow. Regarding the competitors attracted by this computing battle, they are students or digital expert.

A way of going to the next level for L’oréal Professionnel, Kérastase and the objectives of the mobile applications. A jury selected in fine four applications. Indeed, the application Zap on Hair presents quizzes on the current events about style and professional products. Popmyday may be the application to have an appointment at the hairdresser’s. Regarding the application My Hair Room, it will propose to clients to create their ambiance of the hairdressing salon with smartphones…

When the business remains on technology ! The hairdresser must be an humanoid to manage their clients…