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The nail polishes: fashion accessorize
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«The hand is the part of our body which goes the farthest, the most external representation of oneself. It is the part of yourself you can personalize while showing it to others. Thus, the manicure provides evidence of the cleanliness and the self-control. », quotation of Bernard Andrieu, philosopher and member of the scientific committee of the Observatoire Nivea.
The nail polish has become a real fashion accessory and now you can find a wide range of colors. Thus, you can fit them with all your clothes. Besides, this is a time for multicolored pigments. Blue glitter, chocolate, fluo, everything is permitted even if the dark shade represent the timeless elegance. The explosion of the nail bars helps the development of these accessories. The principle is simple; the aim is to propose to the clients an express nail salon with a wide range of colors and prices. Present to a limited extent in France, the nail art bar customize your nails with patterns, crystals or ephemeral tattoos. Some stars love them. See the Louboutin manicure for the singer Adèle, the patriotic version with the USA colors of Beyoncé.The growing brand of the nail polishes « ESSIE » from the name of the name of the creator Essie Weingarden
In1981, graduate of the Fashion Institute of fashion in New York, she invests 10 000 dollars to produce her first twelve nail polish shades. Essie Weingarden tests them in Las Vegas, the city where the waitress, the dancers and the croupiers have to have perfect nails! Immediate success with a serious fame concerning the quality, « my nail polishes slip like silk and are resistant like steel. » Considered as the best formula of nail polish on the market, the myth is born.
Since that, L’Oréal bought back the brand in April 2010 for a little less than 100 million dollars. The nail polishes are sold in the consumer distribution networks , but another range Essie professionnelle is used by the beauty specialist and hairdressers. With the economic explosion of this phenomenon, a special thought for the creator of the first nail polish in 1932 : Charles Revson, founder of the brand Revlon. His aim at that time, matching the nails of the women with their lips…Visionary?Liloo Sevan pour LiveCoiffure
