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The brand Shu Uemura was born in 1958. It was created by a Japanese. His universe? Art, nature and science.

  Shu Uemura, passionate about theater, he discovered the art of make-up with Franck Sinatra, Shirley MacLaine or even Edward G. Robinson.  This man funded his company baptized « Japan Make-up »until 1982. Later, the marketing will sign with the name of the founder.  The Shu Uemura beauty products are presented through two collections a year. Karl Lagerfeld is reported to swear only by these products which are as sparkling as precious stones.   This world of luxury is also dedicated to hair care products and styling, only available in hairdressing salons. Almost normal when you know that this company is one the seventeen international brands of the L’Oréal group.   “Now, the company Shu Uemura will benefit totally  from the research, the industrial expertise, the capacity for marketing innovation and the commercial strength of the group” (source Gilles Weil, vice president department L’Oréal luxury products).  

Thierry Deschemin, Shu Uemura ambassador, explains us his choice 

"As a master artist, Maître Shu Uemura turned beauty in art. His tools permit me today to reveal the aesthetic potential of each woman I receive in the salon Thiedesarts. As a hairdresser/make-up artist, I can say that I feel finally in perfect harmony with a brand of products. My role of ambassador consists in collaborating artistically during realizations of press packages. I thus, joined in 2012 the team composed of four fashion designers of the "galery of style". Thierry Deschemin   Thierry, we are now convinced, let’s have an appointment for a Shu Uemura ritual  ! And with clothes of master of ceremonies?   Liloo Sevan  pour LiveCoiffure