In 1956 the family Mascolo emigrated from Naples to London. The father, Francesco Mascolo, transmitted his passion for hairdressing to his four sons.
The latter opened their first salon in 1963 in London. 1978 was the year during which began the saga TONI&GUY
with an international fame of the haircuts techniques created by the company. Patrick Lagré is the artistic director of the brand TONI&GUY. Before “sitting” at that post, it is good to mention that he was elected hairdresser of the year 2007!The brand is going to celebrate its fiftieth anniversary. It’s been seventeen years that she is a partner of the London Fashion Week with sixty fashion shows a year. This immersion in the editorial fashion permits TONI&GUY to be at the heart of the fashion world and be inspired in order to create each year fashion collections but commercial.The top 2012 : the double haircut. It is the two-in-one principle with the possibility of transforming your look with an attachment point. The latter is enough to change the general aspect of a haircut.As an artistic director of TONI&GUY, Patrick Lagré and his team supervise the whole development of the brand. He explains us the style and the franchise.“For the style, our common thread is adaptability. Contrary to what is usually thought our haircuts are also classical. And fortunately because with 450 salons in the world, the doors are opened for everybody!
Regarding the franchise, we demand the teams to be trained during six full weeks before the opening, indispensable condition to be able to represent our brand”.With regard to the rate in salons, we know that the more experimented is a hairdresser the more “expensive”. This is why the price of the haircuts can vary between fifty and one hundred Euros with Patrick for example.
All this is relative when we know that the philosophy of TONI&GUY is to propose memory haircut which last four months… profitable for the consumers that we are. Liloo Sevan pour LiveCoiffure
