Press Conference organized by l’Oréal Paris with Christophe Robin, colorist
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At the occasion of the launch of a home hair color kit, l’Oréal Paris received the woman’s press within its walls in Geneva. The Swiss marketing manager of l’Oréal Paris Isabelle Maschio and the colorist Christophe Robin explained and showed how to obtain at home the trendy effect of the fashion show; the tie & dye.
Within a kit, the products and the special brush to apply the colorant on the part of the hair which will be lighten.L’oréal Paris : « The shade hair or tie & dye is the "it" look of the season. It is the new essential accessory for a very fashion look, directly inspired from the stars and the fashionistas. The colorist’s tip: The obtained colour depends of your base and of the waiting time.To modulate your shade, start the application on the ends then gradually go up while brushing your hair from top to down.
3 tailor made shades for each kind haircolor. A hare care shampoo rich in ceramides for soft and silky hair».Reminder: the tie & dye is a technique borrowed to dyeing of textiles. It is a modern version of the traditional dyeing methods used in many worldwide cultures. From textile to hair, there was only one fiber to pass for the cosmetics giant…Advice from liveCoiffure: do respect the haircolor steps and always take care of your hair with the adapted beauty follow-up. Liloo Sevan pour LiveCoiffure
