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Vanessa Paradis “nature” side has made her worthy of being the new face of “Conscious”, the new eco-responsible collection of H&M, a Swede ready-to-wear brand. 

 

H&M campaign film, that happens in nature, directs a Vanessa Paradis perfectly comfortable in this setting, and who looks like a salvage flower with her hair loose and naturally wavy. The French actress and singer has been seducing the public for years now with her natural and her discretion that can be seen through her hairstyles, never eccentrics or particularly worked except for some colorations and “fashion” faux pas. For this eternal Bohemia, mainly known in the whole world for her long relationship, now finished, with the actor Johnny Depp, it's out of the question to “be snatch by the star system”, as she said in several interviews.  

Long-lasting fashion

Excepted on tours or during officials ceremonies, Vanessa Paradis does rarely come out of the shadows, but she is happy to appear in H&M collection, and she said it in a communiqué published by the brand itself : “It is a real pleasure to be a part of the "Conscious" collection and to personify a more long-lasting fashion for H&M. (…) I personally feel concerned, […] I love to bargain-hunt to create my looks, but I always do it in a responsible way.”   It is the first collaboration between Vanessa Paradis and H&M, but the singer has been rubbing shoulders with the fashion world for a long time. At the end of the 1980's, she lend her face to Jean-Marc Maniatis, a hairdresser who created a fringe hairstyle especially for her. She files down the catwalk for the designer Jean-Charles de Castelbajac and since 1991, she is one of the muses of the luxury brand, Channel.  

Ethical but trendy

Clothes proposed in the “Conscious” range of products are like their model : romantics, Bohemia, vintages but still trendy. Botanical prints and natural material exude spring coolness for this collection created for men, women and children, available from April.   To go to the end of its ethical action, H&M launches in France a clothes harvesting campaign. Thus, for a bag of at least three clothes returned to the store (not especially from the H&M brand), a 5 Euros voucher is given. More informations on the H&M website. Laureline Siguret for LiveCoiffure.com