Eric Pfalzgraf is this Alsatian who lives in Paris, creator of the brand Coiff1rst and the salons having the same name. He is now one of the leaders of the profession with about forty shops. We wanted to know more about the concept of that brand: philosophy, services. Investigation.
Christine Margossian
O
pening the doords of a salon coiff1rst, it’s like penetrating in an exceptional place, very well located.
Each place has its own identity with the common will to give a relaxing moment, a moment First to clients. "More decoration than hairdressing, more fashion than technique" the philosophy of the brand is to favor the moment, the beauty appointment with yourself and your friend hairdresser.
The priority of these professionals is not spoiling the moment. In this luxury world, each one evolves in relation to their beauty project. You must understand by that, that the price depends of your destination...
Regarding the style Coiff1rst, the key words are glamour and natural. Eric Pfalzgraf insists on his Latin haircut techniques which privileges the beauty of the hair.
the style Coiff1rst
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Eric uses unique haircut technique to valorize the material and the volume. Here, the thinned out effect is not the king!
He innovates also at the color level with the « varnishing » of the hair. The principle is simple: the experts of each salon master the secret of the dosage of the olive oil in the haircolor (which doesn’t please so much some official providers).
The aim is to slow down the effect of the product to optimize the natural light of the hair. At Coiff1rst, we like so much the beautiful material that the specialty is long hair and all the beauty products and existing rituals to take care of it, to sublime it.
"The muse is none other than the daughter of Saint Germain des Prés, mischievous and rebellious" tells us Eric Pfalzgraf.
Influence of a man who likes a kind of woman...
www.coiff1rst.com
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