Inspired by the couture collections, the International Salon of Lingerie opens its doors on Friday with a Klein blue. Between mystery and audacity, this blue is first the promise of an electric, brilliant three days not-to-be-missed-event. About 550 brands lingerie and loungewear will reveal to Paris really beautiful surprises. Focus.

This year, the International Salon of the Lingerie redrew the boundaries of feminine world excellence. Sexy or well-being, the lingerie plays with fashion and materials with finesse and sensuality. Beyond the established lines, beyond the conventions. The lingerie shows itself, hides itself, and reveals itself, expression of the evolutions of society and the most intimate desires.
In the heart of fashion like clothing or the Haute Couture, it makes men and women dream.

Regarding the tendencies, two strong line: Spirit "Rive Gauche" for the first one very Yves Saint Laurent and Loulou de La Falaise , whose very oriental prints dress you with mystery, like In the Mood for Love. Sweeter, the second tendency interprets the classical codes of the English elegance. The palette, with restraint, explores the ash tones as well as pastel colors lightly withered in order to soften the range, while the homewear collection reveals refined marriages of lace and wool. Around the 6 universes presented by the salon, you can notice «Super Lord», the male sector which get bigger every year. A turnover of about 684, 3 millions d’€ in 2013 regarding the sale of male underwear in France, Dominique Seau, President of the group Eminence, also notes changes in mentality : "The underwear is becoming an accessory of male fashion. No changes for women of course but we can notice that more and more men wants to fit their underwear with their outfit. As a result, the standards of the male prints (like the Prince de Galles) are worked on underwear". They finally get attracted to that fashion and we are pleased! As always, fashion shows and round tables without forgetting the Trend Boutique. Go and see this international salon for 3 intense day of lingerie!