The hamster metaphor

Let's be crazy for one minute and imagine you in the skin of the hamster. Why does he have that reflex of to full his cheeks even if he seems ridicule for the neighboring fauna ?
The answer is simple, the experience showed him that his survival leads him to plan a future which is not always certain. A season less rich in food, more predators than usual, a fiercer competition, a big flu which makes him stay in " the nest", in short many elements often unpredictable that the hamster anticipates taking all the food he can during his researches.

Now, let's come back to the hairdressing salon. Like the Hamster, it is essential that all the team understands that making money as much as possible must become a systematic reflex.

This contributes to have a safety cushion in case of more difficult period: Increase of the costs, decrease of the visits, high competition in the sector, illness of a member of the team, in short many factors which can lead to a possible reduction of the turnover even of the profit margin.
But in order to know when any additional Euro or Franc becomes a bonus for the future, you must have a reference base. This implies that the manager and the team have a turnover objective to reach every day (A service turnover objective and a sale turnover objective), which will constitute the monthly, quarterly and yearly objective.
This turnover objective will be completed by objectives of number of services which will be many points of reference for the team in the construction of the daily turnover.

For those who already have adopted the notion of objectives, I say congratulation and I invite you to put a photo of a hamster in the laboratory in order to think every day to fill the «cheeks of the salon ».
For those who didn't integrate the notion of objectives, I advise you to think about it and develop as soon as possible that management which nowadays has become unavoidable.
Business goes on !