PAMPER THE MEN !

Men are becoming more and more essential to dynamize the turnover but you can't forget that they are clients like everybody else and expect a quality service and recognition.

Here some received ideas which are traps to avoid about men:

• A man is always in a hurry and want a quick haircut:

  WRONG!
  There is to be in a hurry or to be in a hurry, indeed men generally don't like spend too much time in a salon but they hate, above all, to wait for a haircut. On the other hand, once they are installed on the chair, they like that the hairdresser takes time to do a good job.
  Splitting hairs will be useless but finishing quickly the haircut will be even more disastrous.
  80% of the complainers don't complain about the price or the quality of the work but more because they have the impression that they were treated like sheep under the shears.


• A man don't listen to the advice and a diagnostic is useless: WRONG! Everybody likes being taking care of, even the « males ». But you must have an adapted approach, different from that used for women.


• A man don't buy products, her wife do : RIGHT and WRONG ! More and more men use specific cosmetics products as shown by the space for the male products in the perfumeries.
  Furthermore, with the divorce rate at about 50%, more and more men are single at a moment… responsible at the same time of cleaning, ironing and shopping ! And once the duties are done, they try to meet their soul mates and for that they must be attractive: all the advice to make of them handsome bachelors will be useful !


• • A man with little hair like to be said he can have a special price regarding "the little to be cut" : WRONG!
  It is very humiliating to be said there is very little to cut and even is if men definitely accepted that, they are not so happy about that.
  From that principle, you must change the approach and valorize the person with the quality of the service: a massage at the shampoo basin longer than for men with more hair, a haircut with a pair of scissors better than the clippers and advice about the products to calm a scalp under serious challenge (often tenser and more irritated ).
  And for those who just start to lose hair, you must recommend the hair loss products or densifying products without reserve…